CUNDUCTING CUSTOMER SURVEYS USING IVRS

Often referred as Communication industry also, telecom industry indulges enormously in conducting surveys. Before implementing a policy in welfare of customer telecom industry for them or on behalf of other companies conducts telephone surveys. Sometime the survey can be on any general or social issue.

These telecom companies feed the name and number of their user on their IVRS application and IVRS automatically starts calling the stored data and can conduct survey on its own without giving any workload on employees. IVRS generated surveys can be of any nature ranging from –

• Product or Service satisfaction survey
• Customer perception surveys.
• Advertising and Marketing Surveys
• Feedback surveys
• Social Surveys on burning topics
• Exit poll surveys etc

The survey process and questions are recorded on IVRS application. IVRS/ IVR is programmed so that it can hold and direct the customer as the survey progress. This is a very effective and time saving usage tool of IVRS application.