IVRS- The New Advertising Solution
Interactive Voice Response System (IVRS/IVR) is a wave of creativity in the sphere of artificial intelligence. Its advent epitomizes the pinnacle of intellect achieved by mankind. IVRS has opened the doors of endless opportunities for various sectors such as banking, healthcare, finance, telecom, and transport. But its contributions in the world of advertising are quite striking. One of the major reasons for this remarkable development is that IVRS is successful in disseminating the product details amidst the masses with an unbelievable ease.
Advertising is an art of convincing people and it requires a great deal of patience from the convincer. One needs to master this technique and gain invaluable experience in order to derive the desired results. Only a powerful communicator can mould the conversation in favour of his firm. This activity consumes time and does not insure success. Therefore, deployment of a number of employees for this purpose and enduring their costs of living for an uncertain response is a definite risk that no company would like to take. Thus, IVRS or Interactive Voice Response System is the only risk-free method to access the target audience. In the recent past its performance in healthcare and banking sectors has been extolled by customers as it serves their organizations as a marketing expert functioning on the basis of the guidelines provided to it.
IVRS (Interactive Voice Response System) can undertake several campaigns at one time. Once IVR system is programmed in accordance with the nature of the campaign, it is ready to approach people and generate the right amount of hype needed to advertise the product. Banking sectors have already stepped into this field. They count on IVR systems for promoting new loan schemes, insurance policies, and credit and debit card facilities. Most of the work in these financial organizations is dependent on telecallers and excessive dependence on them has led to unsatisfactory response from the customers for the service from the network. But today advertising with IVRS has relieved their burden and launched automation as a key resource in all procedures.
Telecom industries are the original gainers in this game. Their well-timed strategy is exemplary for other industries. They advertise with IVRS/IVR systems on daily basis. In fact they place the barricades of advertisements at a time when the customer is eager to extract his billing and expiry details. Almost 80% of the callers dial their customer care numbers for billing information and payment queries. The telecom company utilizes this time to advertise their prospective postpaid and prepaid schemes through pre recorded messages on IVRS.
Transportation sector and especially the aviation industries are one of the others major beneficiaries of this technology. This product of artificial intelligence has been modified and applied by many transport industries to cash on huge profits. Yes, we are talking about the big bucks that IVR systems are earning for such companies. International aviation companies have listed some toll free numbers where customers can reserve their tickets and passengers can make enquiries about flight timings and schedule. During the entire process the customer has to wait till the information is processed. This is time when the companies announce their travel packages for tourists and the discount in air fares. Although, the caller can also skip these advertisements.
Recently, IVR systems employed by the healthcare sector have started to exhibit a remarkable shift in the profit curves. Pharmaceuticals and medical institutions are trying to aim the bull’s eye of customer satisfaction with the introduction of this sophisticated technology. These cloud nine policies are based on the perfect concoction of direct advertising and IVR systems. IVRS techniques in developed nations like America and Australia connect hospitals and clinics to pharmaceuticals. Pharmacies incorporate IVR systems to help hospitals to place order for life saving drugs and meanwhile they advertise the newly discovered drugs available with them. In future it is expected that the information derived from laboratory information management systems could be merged with the IVR programming to go beyond the current limits of advertising in this sector.
Thus, IVRS/IVR is coloring the canvas of industrialization with the colors of anticipation. One can expect a lot more from this technique as it clarifies the subject matter for the audience and leaves no chance of dubiety. Thus, IVRS focused performance make it a mark of successful and flawless advertising.
